Introducing Lifeplus Wahoo
Holistic wellness brand joins as lead co-title sponsor for 2023
The team is thrilled to announce a new title sponsor for 2023 in the form of leading holistic wellness company, Lifeplus. The UK-based brand will replace Le Col as a title sponsor, giving us a new team name of Lifeplus - Wahoo for the 2023 and 2024 season.
Malcolm Vincent, European managing director at Lifeplus, shared his delight about the new relationship.
“Forming partnerships with people that share the same core values is what Lifeplus is all about. I’m delighted to be working with Drops Cycling. Not only is cycling a true personal passion of mine, but the team’s purpose of inspiring millions more women to cycle and live healthier lives embodies female empowerment and wellbeing all in one.”
A core part of Lifeplus’ philosophy is that the broad concept of wellness is about much more than what we consume. Physical activity, work-life balance, happiness, gratitude, financial stability, and community all have a part to play.
“All of us here at Lifeplus are looking forward to everything this new partnership brings in 2023 and beyond. Just like our colleagues and network, the cycling team represents international coverage and together we aim to stimulate those markets across Europe with our shared vision, through physical appearances at races and training camps, Lifeplus events and collaborative content creation. Joining forces to make a bigger impact.”
Team general manager, Tom Varney, is excited about what the partnership brings to the team.
“I am absolutely delighted to welcome Lifeplus on board as a title sponsor this year. It’s with this backing that we can put our plans into action and continue to develop the team with the values we share.
“Additionally, we look forward to adopting the Lifeplus products into our riders’ training and racing to enable them to get the most out of themselves on and off the bike. Improving health should be taken with a holistic approach, and Lifeplus encapsulates this message with a variety of products we are excited to use this year.”
Lifeplus is driven to help people to be the best they can be and do this by manufacturing their own high-quality nutritional supplements and providing good information to help people make informed and healthy lifestyle choices. It hasn’t been very long, but our staff have already noticed Lifeplus’ teamwork and sense of community.
“We truly believe that humans are amazing and it’s incredible what people can achieve. Be brave, bold, focused and work with others to help yourself and others to live a healthy and happy life,” continued Vincent, “All of this is underpinned by our range of products including the “Be” range of nutritional supplements that we hope will power the team to achieving some exceptional results – we’re really excited about where this relationship can lead.”
The team would like to extend it’s thanks to Jamie Barlow at 258 Protege for introducing Lifeplus and for making this partnership possible.
Jamie Barlow Founder of 258 Protege Sports MGT said,
“We are delighted to have secured a title naming partner in Lifeplus. Year on year, Drops have been a high achieving underdog team, punching above their weight and always finding and developing great talent. Teams like this need to be protected as they form a key part of riders’ progression to the World Tour. We look forward to helping Lifeplus activate the partnership throughout its duration with Tom & the Team.”
Lifeplus - Wahoo’s 2023 race programme and final rider lineup will be announced soon.
For comment, contact tom@dropscycling.com.