Lifeplus-Wahoo kicked off their 2024 campaign with the first stage of the Women’s Santos Tour Down Under, with Kristyna Burlová finishing fourth in a fiery sprint finish, taking home the Best Young Rider Jersey

2024 sees the debut of MAAP in the pro peloton as apparel sponsor of British Women’s Continental Team Lifeplus-Wahoo. Bringing their signature design aesthetic, MAAP will be providing the team with race kit, training wear and off-bike apparel, this latest venture marking the continuation of MAAP’s pursuit to progress the sport through its product and the programs it supports.

Lifeplus-Wahoo are pleased to announce the extension of Eluned King’s contract for the 2024 season.

Lifeplus-Wahoo are pleased to announce the signature of 28-year-old Spanish rider Alicia Gonzalez. Gonzalez will spend her eleventh season as a professional with the British team and is looking forward to a change of scenery.

Lifeplus-Wahoo are pleased to announce the signature of 28-year-old American Heidi Franz. Franz will enter her seventh season a professional with our team after a tumultuous 2023 season which saw her sign with three different teams, at no fault of her own.

Talented British Junior, Ella Jamieson will head to Lifeplus-Wahoo for the 2024 and 2025 seasons as she transitions into the senior ranks. The 18-year-old rider who hails from Yorkshire sees her strength in the hills or against the clock.

Lifeplus-Wahoo are over the moon to welcome Kristyna Burlova to the team for the next two seasons. The 21-year-old rider from the Czech Republic joins the team for Belgium team Lotto-Dstny where she spent the last two years.

Lifeplus-Wahoo have reached an agreement with World Tour Team Jayco-Alula for the transfer of Ella Wyllie for the 2024 season.

Lifeplus-Wahoo are pleased to announce that Kaja Rysz has extended her contract into the 2024 season. The 24-year-old Polish rider will look to build on her solid 2023 season into the future. Rysz has become known in the team for her gutsy, fighting attitude after overcoming many setbacks this year.

Lifeplus-Wahoo are pleased to announce that Karin Söderqvist has extended her contract into the 2024 season. The 20-year-old from Motala, Sweden has experienced many new things during her first season with the team after stepping up from club team level in 2022.

Jumbo-Visma announced the signing of 2023 squad member Margaux Vigié today, she’ll join the World Tour in 2024, joining a long list of ex-team riders to develop through our programme to the top of our sport.

The queen stage of this year’s Tour of Scandinavia saw the peloton tackle 150.5km to the highest point of the race at the Norefjell ski resort. The major climb to the finish presented a tough test of almost 9km at 5% with steeper ramps near the base.

The opening stage of the Tour of Scandinavia saw 124.6km raced between Mysen and Halden in Norway. A testing final circuit saw a Cat 2 climb up to the Federiksen Fortress, repeated twice before a drop to the finish line in the centre of town.

Ella Wyllie finished the 2023 Tour de France Femmes as our best-placed rider in 16th overall. The young rider from New Zealand secured a strong overall finish and maintained her 2nd place in the youth classification as well.

A great ride from Ella Wyllie saw the New Zealander finish 11th in the mist on the famous slopes. In a battle all day against white jersey rival Cédrine Kerbaol, she finally dropped her late on to take some time back before tomorrow’s final stage time trial.